SmartHarry is a revolutionary up-to-date version of a guest service system. Jerusalem based JAYBEE company installed it in both Hilton Tel Aviv and Hilton Eilat Queen of Sheba. This version enables the specially assigned switchboard operators and management team a far more efficient and personal response, using on-line hotel guest details, already fed into the computerized system upon checking in. The entire service in based on the use of cellular telephones. The guest calls "SmartHarry" Center from his room and renders his request. The center operators immediately transfer it to the relevant employee via a unique infrastructure for automatic dialing of SMS sending. The computerized system follows the request by remote control until it is rapidly and satisfactorily taken care of.

"Harry" is a name taken from Hilton International's unique "Equilibrium" service concept aimed at "replenishing a little of what life has taken". The omnipotent "Harry" is a virtual image designed as symbol of the service concept. Harry is the employees' colleague who is everywhere, possessing a complete "know how" as far as service is concerned. The "SmartHarry" Center implements the Equilibrium principles to ensure guest satisfaction

Picture of Theo Kreutzer, Hilton International Vice President Western Europe and the Mediterranean, with Ronnie Fortis, Hilton Tel Aviv General Manager during the launching of "SmartHarry".

Released by Motti Verses, Spokesman for Hilton International - Israel, Tel: 972-3-5202255
Hilton Israel * Hilton Tel Aviv * Hilton Eilat Queen of Sheba:

Public Relations Office
Hilton Israel, Independence Park 63405 Tel Aviv Israel ( (03) 5202255 7 (03) 5202199 E-Mail: hiltonisraelpr.telaviv@hilton.com

Code: Smart Harry – Nov-2003 (pho)